What is the importance of your restaurant being marketed appropriately online with many things like your Santa Monica SEO? When you are starting an online presence, you want to make sure that your website looks fantastic. You could hire an SEO company in Santa Monica. You should have a contact page so people can easily order online or for pick-up. Make sure you are using all the available apps because everyone has their preference, and you want to ensure your restaurants are easily found for each one.
You also want to ensure you share your social media on your website. Put your Instagram feed directly inside your website to show you the newest foods and what’s happening at your Santa Monica restaurant.
Organic SEO is vital when running restaurant marketing because this is how people find you. You want to make sure you are optimizing your map listing on Google, and this is how people find you when they are local and can also find you on your website.
If you want to go for the keywords people are looking for, go for those like Santa Monica restaurants or the best Italian food in Santa Monica. These keywords are what people are looking for when they look for a restaurant. The most popular food choices are Mexican, Italian, and plain old restaurants near me.
Optimizing your website with the right copywriting is extremely important when you want to get it found locally. Many restaurants design websites with no copywriting, which is a massive mistake because this is how Google sees you in the search. Besides copywriting, Google uses the right content on your website to get found, like meta-data in the background and original images of your fantastic food.
Make sure that your brand is found on page 1. This means firstly, your restaurant name and secondly, your type of food in the local area. You would go for keywords like “city Santa Monica county Los Angeles” for the enormous traffic, but you’re mostly going to get that traffic from about a three-mile radius.
Make sure you use these other terms like best breakfast in Santa Monica, best coffee in Santa Monica, and best breakfast burrito in Santa Monica. Believe it or not, these nominal terms will get you plenty of traffic when you get to page 1.
What are the most reasonably priced costs of Google Adwords? Surprisingly, many people need to run Google Adwords in Santa Monica, and you can get clicks as low as $0.10 per click. Thus, it is imperative to make sure you have Google AdWords.
Facebook Ads are the key to getting traffic from people who have never found you. Make sure you activate your retargeting. Many people in tourist towns are looking for food before they go to the location. Once they hit your website, you want to ensure you’re targeting them on Facebook and Google. This cost of retargeting is free unless they click on your ad, so this is a free billboard for people visiting your website, and the price is meager. When they click on the ad and go to your website, most likely, you will get a lead one out of three from those clicks.
Make sure you have the gift card option on your website. Many people want to gift something to a family member that might be going on a trip and want them to try their favorite restaurant from when they visited Santa Monica. Ensure you have this easy, cost-effective way for people to find you for your gift cards. The good and the bad part is sometimes this is just free money. Nobody ever clicks the gift card, but you want to become more popular and have more people purchasing from you. So, sometimes the best strategy is to get them on the email list after they buy the gift card so you can remind them to come to your restaurant.
Social media is significant to make sure that your brand is on point. When you post your images, you use the same font and colors so people know this is your social media. Many people will share food or food photos for you and do a lot of marketing for you, and you want to re-tag this on your social media accounts. Many people love it when you repost their images, a lot of times, you can always ask or just do it, and if they say take it down, you can easily take it out.
Email marketing, autoresponders, and getting people active on your social media accounts are all critical. Make sure that you have an email list for people to sign up. This helps when you send out your newsletter for people to come and get a coffee or a bagel and come out for music events and more.
