A social media agency in Los Angeles is often comprised of people who know the most about all of the different platforms out there. They’ve come together to form a team, and once you hire them, they can propel your business to heights that it likely couldn’t have reached without their help.

If you’re trying to achieve social media success without an agency, it’s possible, but it’s going to take some time, dedication, and a willingness to study and learn. It’s easy to start accounts on social media and post on them, but it’s far more difficult to achieve the marketing success and the brand awareness that are likely your goals.

We spoke to a Los Angeles social media agency, and here are some of the best pointers they mentioned for companies who are trying to run their own platforms.

Schedule Posts in Advance

It’s challenging to come up with posts on the fly, regardless of which platforms you’re using. The agency to whom we spoke said that you should plan out all of your posts at least a week in advance. You should also do some careful market research to determine what times of the day your audience is likely to be around and receptive to your social media offerings.

It’s helpful to invest in one of the many tools out there that can automate your posting. Once considered revolutionary, these tools are ubiquitous now, and each one has different features that can ensure you’ll never miss a scheduled post time.

Don’t Spread Yourself Too Thin

What this means, Los Angeles, is that you shouldn’t use every single social media platform in existence. There are too many of them, and it’s unlikely that your potential customers are using all of them.

Again, research will be necessary so you can figure out where the people who are interested in your niche spend their time. It could be Facebook, Twitter, Instagram, Pinterest, or somewhere else.

Respond to Comments

The Los Angeles social media agency to whom we spoke also emphasized that whenever someone reaches out to your company through your profiles, you should always answer them without fail as quickly as you can.

If you do so, you stand a better chance of making the person who engaged with you into a long-term customer. By ignoring them, you alienate them. This is true whether their feedback is positive or negative.

When deciding whether you want to use a Los Angeles social media agency or whether you’d prefer to do your own social media, you have to weigh what is most important to you.

If your budget’s extremely tight, you may have no choice but to try and handle this task yourself. However, you’ll be sacrificing time, which some people believe is money anyhow.

In either case, you must be sure that you get your social media efforts right. If you aren’t able to, you’re going to miss out on a lot of potential business.