If your Los Angeles business has a physical location, then it is vital that you list it everywhere that you can online, and that those listings all have consistent information. You don’t want there to be any confusion regarding your address, phone number, or any of the other ways that people have for contacting or finding you.

That is why it is helpful for businesses to use local SEO and listing management tools. Many of these are now on the market, and you should look into getting one that can help you with your goals. There are tons of different features that these platforms can have, but here are the ones that are absolutely essential.

Analytics Tools

Your local SEO and listing management tool should be able to break down the analytics for every online site and list where your business appears, Los Angeles. That way, you can figure out how people are finding out about you.

Review Management

A review management feature lets companies know immediately when their business has been reviewed somewhere online. The best ones also have functionality that enables businesses to automatically reply to customers who have posted about them on Yelp, Angie’s List, or a similar service.

This is a way that you can reach out to people who have posted a bad review. You can ask if there’s anything you can do to change their opinion of your company by rectifying a poor experience they had. You can also thank people who spoke of you highly.

Automatic Updating

Another important feature is for you to be able to change your business details across all of the sites in which you have a listing with one click of a button. This feature will save you a lot of time and energy since you won’t have to go from site to site making whatever changes there are.

Automated Listing Finder

Whatever tool you decide on should also be able to automatically find listings of your business across the internet instantly. It will look through the existing listings and check for inconsistencies, and it will also see if there are any well-regarded sites where your company doesn’t appear yet.

Visibility is the key for online success for your company, Los Angeles, and having one of these tools at your disposal is considered to be basic SEO at this point. Look for all of the features that we mentioned, and see if one of the tools now available meets your needs.