Does your website look unsecure, dated, and have slow loading times? Do you think this has an impact on your reputation? Show the world that your website gives an accurate representation of your services and showcases the work that a web design company in Santa Monica can do for you in 2024.
Here’s the 4 Essential Elements to an Website Design
There are 4 design features that are monumental that any site should have:
- Easy navigation
- Superior content
- Advanced performance
- Receptive design format
Features like these influence the user experience (UX) and search engine optimization that will help your site gain access to many potential clients. These features are passively processed by potential clients and can have an impact on their decision making. If three out of four of these features are missing, people might leave your website and go to sites that have all of these features.
Is Your Site Mobile-Friendly?
Trying to navigate an inoperable site on your phone is a hassle that no one has time to deal with this year. Mobile web design makes sure that your website is operable on any device the general public might have. This mobile-friendly design can be also called responsive design since it is receptive to any device format. Automatic coding should be used to tell the website to adapt to size and resolution of any device that is used.
Mobile users make up for about half of all web users globally, research shows. In Q2 of 2022 alone saw mobile device generation of 58.99%.
Google is in favor of a mobile-friendly website. Not having a mobile-friendly site can potentially put the competition’s websites above yours and Google loves to prioritize mobile-friendly sites in search results.
Can Everyone Navigate Your Site?
This term “user-friendly website” is essentially a website that is easy to scroll through and use. It doesn’t matter if they’re trying to gather information, scheduling an appointment, or trying to make a simple purchase, your website should be attainable.
Using a beautiful web design built in Santa Monica, is not enough to create a confident impression on the average person.
Worthwhile Content
Uniqueness, offering yourself up as an expert of your craft, and sharing content that relates to people can pull people in that might need your services. Your calls to action has to be clear-cut and able to ensure you’re giving value to users regardless of intentions and location they are on your website.
The information you give has to be in an authoritative voice that provides coherence, and prowess. Being term heavy can turn people away from something although you yourself understands it well. Make it clear about what you offer and let them ask any questions you can answer confidently if needed.
Performance Optimization
You have two distinct audiences: Potential consumers and search engines like Google. If your site is not up to code for the search engines, you might be hurt and consumed in rubble that is search engine result pages. Perhaps a quick audit of your site might do the trick, ask yourself:
- Is the loading time under 3 seconds?
- Is schema markup present?
- Is the content you make rich in details and relevant to others?
- According to search engine guidelines, does your meta information follow them?
If not, you might need a redesign or simply an audit from a professional.
Conclusion
Ensure your website is up to par in 2024. If it lacks easy navigation, superior content, advanced performance, and a responsive design, it’s time for an upgrade. Users may leave without these features, impacting your online presence.
Is your site mobile-ready? Cater to over half of all global web users with mobile-friendly design, earning Google’s favor in search results.
User-friendliness is crucial. A beautiful web design from Santa Monica is just the beginning; your website must offer an effortless experience for all users.
Deliver value through relevant content and clear calls to action, resonating with users across your site.
Consider performance optimization for both users and search engines. A quick audit can reveal if your site meets crucial criteria.
For expert guidance in website design, turn to Drive Traffic Media, your ally in Santa Monica. Whether it’s a redesign or a professional audit, we’ve got you covered, ensuring your digital presence reflects the excellence of your brand.
