There are many purposes and functions of SEO, Los Angeles, but one of the principle ones should be to get you more sales. With that in mind, let’s discuss some ways that you can use optimization to increase your conversions and positively impact your bottom line.

Consistent Messaging

It’s likely that you’re using several social media platforms in addition to your website for promotion of your Los Angeles business. What you should try and remember is that while the posts are not going to be identical across every one of your channels, you should keep your messaging consistent.

What that means is that if you are concentrating on promoting a new line of products, it’s likely that you put a lot of work into their development and manufacturing, and what you most want is for them to be well received by your fans. Take a few days to focus exclusively on promoting those new products on both your site and on all of your social media accounts. Don’t deviate from that messaging until you feel confident that you’ve gotten the market penetration for which you were hoping.

Gmail Ads

Gmail Ads are now available after years of development, Los Angeles, and there is no reason not to add them to your promotional arsenal. Lots of people use Gmail, and if you’re already making an effort to reach them through social media, this is another way that you can make them aware of whatever new services and products you’re trying to promote.

One of the most effective ways that you can use these new Gmail ads is by targeting keywords that your competitors are using. People are getting emails from your competitors based on keywords, but if your messages are showing up in their inboxes as well, you might be able to change their minds.

Call-Only Ads

Call-only ads are a way that you can advertise to people who are in a hurry, Los Angeles. Many companies are not aware of this SEO technique, but essentially what you are doing is setting up a campaign on Facebook or AdWords where it is not necessary for a person to go to your landing page before they reach out to you by phone.

Instead, they’ll see a phone number and the abbreviated version of your ad. This may be ideal for them if they are on the go and they’re looking for a solution to their need or problem as quickly as possible. As you might expect, call-only ads work best with mobile devices. They allow the potential customer to get in touch with your business in a matter of seconds.

Some Los Angeles businesses neglect these SEO techniques, but you should take the time to try them. Any time that you can zero in on some strategies that are not so commonplace, it might mean the difference between your getting a sale versus the customer going to one of your competitors.