For someone who is running a Los Angeles business but is not computer savvy, hearing a term like SEO and being told that it is essential for their success is a worrying concept. It’s like being introduced to the notion that they won’t get the sales they want until they capture bigfoot or shoot down a UFO. But if you hire an internet marketing agency, sit down with them, and have a conversation about SEO, you’ll probably find that it isn’t as mysterious as you might have imagined. You need not be an expert by any means to understand the basics of what an SEO company can do for you, and how they can help you increase your sales.

Just What Is SEO All About, Anyway?

When people talk about search engine optimization, that is just another way of saying that they want to make your website attractive to search engines like Google. The reason that is important is because if your site does not rank highly among search results for your niche, then you are not likely to get many visitors, and your sales will suffer because of it. That’s the entire point of hiring an internet marketing agency. A little SEO magic is usually what is required to make your site relevant, and these agencies know how to do it. That’s why it makes sense to set aside money from your ad budget to hire some outside help of this nature. If you find SEO baffling, you can’t do it on your own.

How Does It Work?

A brief tutorial in SEO: first, the agency will study current data and search trends related to your niche, using various online tools. They will identify keywords, which are the common words that are searched for online when someone wants to buy products or utilize services like those you offer. They will then create content for your website and track its performance to see what is drawing in the most traffic. They will continue refining the content as needed. They will also examine the performance of your website itself and see if it is operating according to Google’s accepted code of conduct. You want to be sure and stay on Google’s good side. Whether businesses know it or not, they have a partner in Google. You can think of the search giant as the gateway through which customers pass on the way to your site.

Maybe now you Los Angeles business owners have a better understanding of what SEO is, and why it makes sense to use an internet marketing agency to help you in this regard. You needn’t be intimidated by this part of the sales process, but neither should you neglect it. If you don’t have an optimized website to show off your products and make people aware of your company’s existence, then you won’t get the sales numbers for which you’ve been hoping.