As your Los Angeles-based company takes its social media accounts live, it can be an exciting time for you. Possibly you hired an agency to run those accounts, and if you did, you should have vetted them carefully to make sure that they are up to the task. Alternatively, you might have decided that you can handle those accounts yourself. In either case, Twitter is probably going to feature prominently in your plans. Here are some general rules for the platform that you should always remember.

Use GIFs with Care

A lot of companies in Los Angeles these days are hopping on board an irritating trend. They come up with a quote that they feel their audience will find relatable, and they combine it with a GIF. That might have seemed like an original idea the first couple of times, but it has lost its appeal now that the notion is widespread.

You should think carefully about whether you want to use GIFs. If you do, then ask these questions first. What sort of posts will benefit from there being a GIF? What kinds of GIFs are appropriate for use by your company? How many GIFs is too many per day, or per week? When is it appropriate to use one? Random GIFs is a misuse of social media, Los Angeles. They are probably going to do you more harm than good in the long run.

Post at the Right Time

The lifespan of a tweet is typically a few minutes. They’re like magic bullets for your company if you’re only sending out two or three of them per day. Therefore, you need to do some research before settling on a schedule for your tweets. Posts for B2B marketing perform better during business hours, which makes sense. For B2C marketing, you’re better off posting on the weekends. The best times seem to be around 12PM, 3PM, and 6PM. That’s a generality, though. It could be that your niche keeps different hours, so do some research beforehand. You don’t want to “waste” those tweets by sending them out at a time of day when they will get lost in the shuffle.

Of the social media platforms that have risen to prominence, Los Angeles, Twitter can be the one that gets your brand noticed the fastest if something you posted goes viral. While that does offer you some unique opportunities, you should also exercise caution. You don’t want to go viral because something you thought was funny has offended half your followers. Spend time thinking about the voice you want to convey for your brand, and if you do hire a social media agency, make sure that they can adequately express your messages using that voice.