If you have hired an SEO company Los Angeles, then the first thing that they probably did is sit down with you and go over every aspect of your business in great detail. This is because the first step toward optimization is seeing what your company already has going for it, and also seeing what potential negatives there are about your current setup. One thing that these SEO teams tend to frown upon is having multiple domains for the same business. There are lots of people who do this; if you’re a business owner and you’re reading this article, you may be guilty of it yourself. It’s not uncommon for businesses to own several domains that offer the same products and services, and their website content is virtually identical as well.
Why This Is A Poor Idea
The problem usually comes about when a company will want their internet marketing agency to make all of those sites rank highly on Google. It’s automatically going to be disadvantageous to do so, because of the duplicate content. Google has a low view of duplicate content, so multiple sites where the only difference is the URL is going to get their attention for all the wrong reasons. The main reason that business owners buy up multiple URLs is because of a “defensive domain strategy.” This is where you feel that your competitors are going to buy domains based on keywords and your site is going to lose traffic that way. It is true that if you buy up similar domains, then your competitors can’t use them. It’s bad from an SEO standpoint, though, so it usually hurts more than it helps.
If you buy too many domain names, it’s going to get expensive to maintain them. Not only that, but if your competitors are featuring better content than you on their websites, then that will make all the difference in regards to who is dominating your niche. It is much better to eliminate the duplicate content on what are essentially website clones. Concentrate on one URL, and making it the best that it can be. Simplicity is the key. Produce stellar content for one website, and you’re going to be in much better shape than maintaining two, or three, or a dozen.
