With 2019 more than halfway through, it is time to consider what has happened to digital marketing this year and how it affects you.
Given the continuous improvement in digital marketing, social media, SEO, content marketing, and PPC as significant players – it’s hard to keep up with all the changes. Keeping in view all the recent trends SEO Company Los Angeles helps its clients stay ahead of the competition.
So if you’re eager to know about SEO in 2019, there are 13 trends to watch out for.
Artificial Intelligence
The first interesting SEO trend to appear in 2019 is associated with a groundbreaking improvement in artificial intelligence (AI).
Artificial intelligence is expected to revolutionize the way Internet users use keywords to conduct online research. AI will determine the future of SEO by providing a large number of personalized experiences combined with automation.
Voice search for further sponsorship
Far from typing keywords in the search engine’s address bar, 2019 saw a rapid increase in the popularity of voice search.
The voice search will soon become the order of the day, posing a significant challenge for SEO experts and SEO company Los Angeles.
Research shows that by 2020, voice search will account for nearly 50% of the total number of searches. Consistent with this data point, you will be amazed when you are told that approximately 40% of adults have used voice search instead of a standard typing search.
Visual search provides an exciting way to find information
You shouldn’t be surprised if you hear something like Visual Search when you listen to a voice search, as Visual search is a new era concept for searching images and data collected from cameras.
When this concept catches up, the day the user clicks on the object image on the phone and uploads the image to the browser, they can then say they want that featured images in articles and order online.
Search intent and code optimization to affect the performance of websites strongly
Gone are the days when juicy keywords were the essential elements of a website. The time is ripe for SEO to display results based on the intent of online viewers.
By 2019, the SEO Company Los Angeles pays more attention to user intent than typing text in the search bar.
In this way, the future of search engine optimization will refine the code by using specific terms such as “when,” “where,” “why” and “how” to provide matching results for what the audience is looking for.
HTTP is still critical
Since Google began marking non-HTTPS sites as “unsafe” in July 2018, concerns about cybersecurity have attracted a lot of attention.
Google will continue to display “unsafe” warnings for non-HTTP sites, now and in the future. As a result, more people use it to win customer trust and improve their rankings.
UX will issue orders
User Experience (UX) is expected to be a key element of search engine optimization in 2019. As the Google rankings change, Google will begin to attach higher rankings to links that provide user-centric, personalized search results.
It means that if an e-commerce store wants to maintain its search location, it must focus on providing a higher level of user experience.
AR and VR become commonplace
Google’s natural search algorithm will witness significant changes triggered by augmented reality (AR) and virtual reality (VR).
Both modern technologies will change the way links are built, generating leads, and how users interact with compelling content. With the development of AR and VR, content creators can take advantage of their potential.
Video content is becoming more prominent
Given the affinity of online viewers for video, it’s a fun and wise move. Therefore the SEO Company Los Angeles recommends it for clients, as they can create as much video content as they desire.
Compared to text content, with so much video content, 2019 has seen search engine algorithms directly crawling audiovisual (AV) content, avoiding the crawling of exclusive text content around the video.
Blockchain and SEO cooperation
Blockchain and SEO are two different strategies.
As we all know, blockchain involves cryptocurrency transactions, also known as digital coins. In terms of face value, the blockchain concept only involves buying and selling digital coins. However, this concept has a background story.
Mobile priority index used to specify the health of your website
As more users rely on smartphones to browse the Internet, it is necessary to meet the browsing needs of this expanding customer and user base. It laid the foundation for the next significant SEO trend in 2019, which takes the form of Mobile-First Indexing.
Online content is still the undisputed king
The common saying in the field of digital marketing is “content is king.” Given that the success of e-commerce business depends primarily on the quality of online content, only e-commerce sites that display compelling and informative content will be in a good position.
E-A-T strengthens its impact on SEO
The concept of E-A-T (expertise, authority, and trustworthiness) has again shown a strong performance in SEO in 2019. These three elements are considered to be critical elements of a quality website and a feature of the content creator.
Human factors in social media will play a role
Modern websites are expected to place more emphasis on human factors related to the search. As an extension of this paradigm shift, Google is expected to make social media a top priority.
Search engines are no longer the whole and ultimate goal of your internet search. Time will be appropriate for experimental and user-friendly web content to find its place on a variety of social media platforms.
The 13 search engine optimization trends that have caught up in 2019 will require an essential understanding for SEO experts. Therefore, to take full advantage of these upcoming developments, search engine optimization in 2019 should be their toes.
