Think about the ads that are most memorable to you or the ones that were most effective in encouraging you to buy a service or product. What was it about the ads that made them speak to you? Were they funny? Touching? Did they make you look at the world differently, or at least a small part of it? Did they cause you to reexamine a long-held viewpoint? Maybe it was something about the visuals, or perhaps it was merely a catchy jingle that stuck with you.

Cracking the code of effective advertising will get your company sales through social media just as it would through any other medium. In Los Angeles, hiring the right social media agency is a necessary step toward producing memorable ads that work to get you conversions. But agencies are not all alike, just as the companies that they represent differ. Ask these questions of each social media agency that you interview.

Can You Accurately Identify What My Customers Want?

Where a customer needs something is sometimes spoken of as a “pain point.” As a business, you are trying to identify what a person needs and provide the answer to it. Alternatively, you might try to introduce the notion that they need something of which they might not previously have been aware.

In either case, part of what you’ll need from your Los Angeles-based social media agency is the ability to interact with your customers so that they will reveal their wants and needs. An agency that is incapable of doing that market research is no good to you.

Can You Expertly Use The Social Media Channels Where My Customers Spend Their Time?

Your social media agency should be able to demonstrate genuine expertise with the platforms where your customers spend the most time. Different agencies might use slightly different techniques to do market research, but the result should be the same. They should be able to draw your customers out and get the information from them that will be the most useful for you as you craft your ads.

At all times, your agency will need to keep from alienating any of your potential and existing customers. They must also be able to stay “in character” for all of their communications where they are acting as your representatives. That means conveying the brand message and tone that your company cultivates.

The more you know regarding your customers in Los Angeles, or the more your social media agency can gather, the more likely that they will be able to come up with some ads that are every bit as good as the best ones that you can remember. Social media presents an opportunity to reach out to customers and make a connection with them in a way that can be deeply personal. If you can accomplish that, you’ll go a long way toward the getting the brand recognition and loyalty that should be your ultimate goal.