Link building matters for SEO, Los Angeles. It remains one of the highest ranking factors in the Google algorithm, as an internet marketing agency will surely tell you if you hire one to revamp your website. But some links are more valuable than others, and there are some that can be harmful to your ranking. Let’s lay out a few fundamental strategies regarding your links.

Is A Link Worth Having?

One of the first questions a Los Angeles-based company should ask themselves regarding every external link on their site is what exactly it is bringing to the table. Does a given external link deliver authority on some level? Does it bring relevancy or potential traffic? You certainly don’t want that link there if it’s broken, or it takes you to a site that is poorly constructed or has a bad reputation. This stuff matters for SEO.

Local Listings Still Have Value

Businesses that have a physical location in Los Angeles would be well served by concentrating on local listings. They should show Google that the company is located where it claims to be. The information should be consistent across all listings: name, address, phone number, etc. Some of these local listings won’t always be indexed by Google, however. The solution? Create a page on your website that has all those details, and then link it to all of those local listings. This will give you some validity and ensure that more people stand a better chance of finding you. It’s another simple yet effective trick for SEO.

Brand Mentions

Another thing you can do to build up your links is to scout around and see where your brand is mentioned across the internet and social media platforms where the person doing the listing neglected to add a link. You can reach out to that person or that website and ask them if they’d have a problem with you adding a link to it. Most of them have no issues with your doing so, and it’s another way to network and to increase your visibility.

You should focus on links, Los Angeles. They have to be a part of any serious SEO campaign, both the external and internal variety. They are a way for you to extend your influence further out into the world, and hopefully make some new people aware of your products and services.