LinkedIn has gained popularity steadily in the past few years, until now, it would be safe to say that it’s the number one social media site for businesses. If you find yourself thinking often of internet marketing agency Los Angeles, then you should look to LinkedIn, and try to leverage its more useful features to your advantage. Let’s look at some ways for you to do that.

First, fill out your profile in as much detail as you can. Don’t speak in generalities, but be sure to avoid the temptation to keyword stuff. Search engines won’t appreciate it, nor will people who read your profile. Next, claim your unique URL. This will give you another search engine boost. Try to make it something catchy, and easy to remember.

You’ll also want to make sure that your job titles are keyword-rich. They’re going to get you a lot of attention from search engines, provided that you use words or phrases that are searched for often by other LinkedIn users. It’s not that difficult to figure out what words to use…just do a little research by looking at other profiles similar to yours.

You can also try to expand your network of friends, colleagues, etc. The more connected you are, the more beneficial it will be from an optimization standpoint. It’s also a good move to get involved with different groups. Look for ones that make sense for you to join from a geographical, academic, or business standpoint. Try to interact with the people you meet through these groups. Asking and answering questions and talking about subjects pertaining to your niche will get you noticed not just by the people with whom you’re interacting, but also by search engines. You can also go to the contact information section and enter as many as three other websites, and this is definitely a good idea. Your business website and your Facebook and Twitter profiles might be logical choices.   

There are lots of other things that you can do on LinkedIn, but that should be plenty to get you started. Be active on the site every day, just as you would be with your other social networks. It can help both your career, and your internet marketing status.