When a company hires an SEO agency in Los Angeles, they will often instruct them to concentrate on optimizing their site for Google. Bing seems to be the neglected search platform, yet they still see a significant amount of engagement. Therefore, is it worth it to invest in Bing Ads, especially if you’re a smaller business?
What Bing Offers
Most estimates put the number of individuals using Bing as a search engine at more than thirty percent of people online, which amounts to tens of millions every day. Bing paid ads offer some of the same benefits as those you would expect from Google. Namely, brand visibility is increased when your Los Angeles SEO company pays for your website to be above all the other results for a particular keyword.
One of the things that Bing Ads have going for them is that they are cost-effective. You will only have to pay for the clicks that your ads receive, so if there is no direct interaction, you’re not shelling out any money. When you spend $25, you also get an advertising credit for an additional $100, no doubt part of an effort to compete with Google.
In essence, Bing Ads are similar to Google in the respect that companies bid against each other for how much they’re willing to pay to have their ads appear when specific keywords are mentioned. If the search term is more competitive, then your Los Angeles company is going to be paying more for that ad.
In addition, you can set up a system whereby your ads appear on Bing’s network partners. Those include such entities as Fox Sports, CNBC, and The Wall Street Journal. Ads show up in the same format as regular results, but they are identified as ads in the URL.
Are They Worth It?
But ultimately, are Bing Ads worth it over Google? That is likely going to depend, in part, on the nature of your company. It’s probably going to be businesses like e-commerce, those that target an older demographic, and financial institutions that benefit more from Bing Ads. These are all niches that use Bing at a rate that is notably comparable to Google.
You should talk to your Los Angeles SEO company and ask them if they think Bing is a viable option for you. You may decide to divide your ad strategy between Bing and Google and see how much engagement you get from each one. It is best to keep your options open, and Bing has enough of a search engine market share that they should be in the discussion for your company.
