There is an undeniable connection between SEO Los Angeles and social media. Google might insist that your social media accounts don’t help with your ranking, but if you get more notoriety through those accounts then more people are going to know about you, and those are potential customers. When your website pops up in the rankings, they’re going to recognize who you are because they’ve been following you on Facebook or Twitter. Today, though, we wanted to talk about Instagram, an underrated tool for spreading the word of your company’s doings.

Instagram: Visually-Oriented Storytelling

Quality content on social media generates inbound links, so that’s a way that SEO and platforms like Instagram intersect. Traffic from search engines is driven not only to company websites but to social media accounts for that company, and Instagram is no exception. Because of that, make sure your account is fully fleshed out, with information about your company and an accurate depiction of your brand. You should also pay attention to who you’re connected to and what videos and photos you like. Who you associate with sends a strong message about what you as a company prioritize. This is a case where hanging out with the popular crowd can be to your benefit.

Instagram can be great for promoting your company if you have high-quality professional pictures that showcase things like your products being manufactured and your employees having a good time. There are tools like Websta that can help you get more likes, by allowing you to see which hashtags are getting the most traffic. This is like Google’s keyword tool. You can see what’s trending and form your hashtag strategy around that, which will reinforce the idea that you’re keeping up with what’s cool.

It’s possible that at some point Google could give in and make social media use a part of their algorithm. Since use of such platforms already affects your website rank indirectly, it wouldn’t be too much of a stretch. Regardless of whether that happens though, having an account on Instagram is to your benefit in the present. The very fact of your being associated with the platform says that you’re paying attention to where younger people are spending their time.