Even for those business owners who don’t know much about SEO Los Angeles, companies are beginning to rely on outside help to manage and optimize their websites. So, why is SEO so important? Here’s why you should consider hiring an expert when it comes to managing your website, and getting it to deliver its full potential.

SEO is all about getting a search engine, like Google, to recognize your website and rank it highly when certain search terms are entered into it. The traffic that you really want to pay attention to is sometimes referred to as “high intent” traffic. This is traffic where very specific words or phrases are being entered into Google, and those words or phrases usually indicate that a person is looking to actually purchase the object which is being sought. An example might be something like “buy a 2015 Cadillac.” If you have a Cadillac dealership, then wouldn’t you want your dealership to be at the top of the list of search results? That way, the first website that this potential car buyer clicks on could very well be yours.

When people are interested in something, they might use peripheral words or phrases that might not be so direct, but still indicate a certain mindset. Maybe a person simply put the term “2015 Cadillac” into Google. While that doesn’t necessarily indicate that a person is looking to buy, if that phrase also nets a high search engine ranking for your website, it might get a person interested in Cadillacs to go to your site and visit. Even if they might not necessarily have been looking to buy a car right then, if they’re looking at the cars you have for sale, they may well begin to consider it.  

The point is that search engine optimization is the modern way to attract aggressive shoppers, and also window shoppers who might possibly be convinced to buy. The first and most important step is getting those customers to your website, and that’s the reason you hire that SEO company…they’re the magicians who know how to make that happen like Drive Traffic Media.