If you are based in Los Angeles, and you are planning to grow your business this year, you probably already have social media channels. But are they getting the level of engagement that you would like? For many, the answer is no, and that’s why so many companies seek out a digital marketing agency. Digital marketing agencies not only know how to set up social media accounts and run them for virtually every one of the many platforms out there, but they also know the best tools for automation.

Why Do You Need Automation for Your Social Media Channels?

Management and optimization of your social media posts are critical. If you have several different channels and your digital marketing agency has lots of other tasks to keep them busy, they need to save time and energy by streamlining the process as much as possible. To that end, let’s look at some of the better social media tools on the market.

Brand24

Brand24 lets you know what people are saying about your brand online, Los Angeles. Whenever your brand is mentioned anywhere on the web, it will show up on this platform, and it is an excellent barometer for determining if your ad campaigns and products are getting the penetration that you want. You and your digital marketing agency will be able to determine if your efforts are being viewed favorably. You can see what mentions of your brand are positive, negative, and neutral, and you can also identify possible brand ambassadors.

SocialFlow

SocialFlow lets you schedule your posts based on actionable data, including when your target audience is the most active and when they are most likely to engage with you. You upload your content to the queue, and then the platform will decide which posts to send out in which order. It’s a way to take the guesswork out of social media, and it will free up your digital marketing agency to work on things like your PPC campaign or your website, Los Angeles.

Socedo

Socedo looks for the people on social media who fit the buyer personas that you create. You can program it to look for different social behavior, and it does so almost instantaneously. Once you have obtained a list of your audience, you can further divide it into segments that might be interested in different products. Being able to do so all in one place is handy.

Social media marketing is necessary if you are to get ahead in your niche, Los Angeles, but you must be calculating about it. Having your digital marketing agency work smarter instead of harder with these tools at their disposal means you are far more likely to get page views and conversions.