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Search engine optimization (SEO), an internet marketing strategy embraced by many entrepreneurs, serves as a successful and evermore popular online tactic for both big and small businesses. The reason for this trend is simple: SEO is proven to bolster traffic and conversions (i.e., sales). However, one of the biggest mistakes one can commit when launching an SEO campaign is not properly targeting local markets.
Marketing your business online successfully depends on the strategies you use. Ideally, you want one that generates a noticeable volume of traffic to your website. You should also hire one that helps your brand to get better online recognition.
Though experts make it look easy, it is really a challenge to build and manage your own business website, especially when you are just getting started. If you don’t have the skills or the experience, then it is always better to call an SEO company for help. It will cost you some money, but you can guarantee a faster return on investment as compared to an amateur, do-it-yourself website.
According to the latest survey from Pew Research, 79% of internet users or around 68% of all U.S. adults are using Facebook, whereas 32% of internet users or 28% of American adults use Instagram. Others also actively use Twitter, LinkedIn, and Pinterest. Due to the pervasiveness of social media in American life, 71% of consumers who reported satisfactory social media service experience with a brand are more likely to recommend it to others.
Even if you are not a big corporation, achieving high rankings across search engines is still critical to your success. After all, how can you expect your prospective customers to find you if your website is nowhere near the top search results? In a world where searches are being used as a bridge between demand and supply, there is only one way to make sure that your brand is recognized by everyone in your area: You need to engage in a serious search engine optimization (SEO) strategy.
When you’re marketing your brand and your business today, what matters most is your ability to go digital. Sure, you may be small compared to a lot of online marketing entities, but the digital world is not discriminative—it exists for all endeavors, no matter the size. After all, it is a cost-efficient means to reaching an audience you could never reach through any of its media predecessors (e.g., print, broadcast, brochures). Further, it allows you to target your audience like no other media. So, why not use it for small businesses?
Optimizing your site for search engines is about making sure that it appears on relevant search results pages. This allows you to capitalize on the incredible volume of searches happening on the internet every minute of every day. In 2016, as many as 2.4 million searches occurred on Google every minute. Today, there are 3.5 million–that’s an astounding 45 percent year-over-year increase. Without any optimization, how can you expect to have some of these searches end up on your website?