If the digital marketing agency in Los Angeles that you hired for help with your business can’t assist you in all sorts of ways, then you might want to move on to a different one. The agency that’s going to be of the most help to you is the one that is skilled in virtually every aspect of SEO. While your optimization needs aren’t likely to be identical to anyone else’s, here are some areas where your SEO company should be excellent.
Mobile Website Optimization
You probably already know that many of your customers in the Los Angeles area are using your mobile site, and that number is growing every day. Because of that, your digital marketing agency should know how to launch a separate mobile site for you. While it should closely resemble your desktop or laptop site, your agency needs to be sure that the mobile version is optimized in the following areas.
UX and navigation should be the focal points of an optimized mobile site, which means visitors should be able to easily find whatever it is that they wish to buy. The sales path should be clear to them, and they should be able to get to the product that they want within seconds. Pages should also load near-instantaneously.
Your digital marketing agency should also know not to ask for too much information during the checkout stage. If they demand any more than the necessities, like name, shipping address, and credit card number, the person might get fed up and decide to abandon the merchandise in their cart that they’d wanted to buy. If that does happen, you should certainly leave them the option of keeping the products or services in their cart so that they can come back to it later.
A Great Follow-Up Email
Your Los Angeles digital marketing agency should also understand that a follow-up email to a new customer who has bought from you plays an important role. It lets them know that you are appreciative of the sale, and it can lead to brand loyalty, especially if you offer them some incentive in the email to buy more from you.
The tone of the email should be considerate and thoughtful, and it should prompt them to leave feedback and reviews on your website and elsewhere around the web. To get them to do these things, you can also include exclusive offers in the email, which should ideally be time-sensitive. That makes it likely that the customer will want to jump on it while they can.
The intricacies of the online sales process should be no mystery to your Los Angeles digital marketing agency, nor should any of the many other aspects of SEO with which you might require help. If you can find an agency that is genuinely better than most in all the areas that you most need, be sure and hang onto them. It’s not every day that you can locate a company or service that so perfectly meets your needs.
