Retargeting is a form of digital marketing in Santa Monica that allows marketers to show ads to people who have previously done something with a brand or website. It involves targeting users who have visited a website, interacted with a social media post, or performed other actions, with ads that aim to bring them back to the website or encourage them to take a specific action.

Indeed, you might have been on the receiving end of retargeting before. Haven’t you tried being bombarded with ads for something you briefly searched for on the Internet? Have you ever seen an advertisement for an airline after searching for cheap flights to Cabo or ads for jewelry after researching piercing aftercare?

Why is Retargeting So Important?

Retargeting is essential for several reasons.

It Increases Conversion

Firstly, it allows businesses to increase their conversion rates by targeting users who have already shown an interest in their product or service. By offering relevant ads to these users, companies can remind them of what they are interested in and encourage them to take action.

It Goes for the Target Audience

Retargeting also helps businesses to improve their ROI by reducing the budget for acquiring new customers. Companies can save money on advertising costs while still reaching a targeted audience by focusing on users who have already expressed an interest in their brand.

It Builds Brand Awareness

Another critical benefit of retargeting is that it allows businesses to build brand awareness and stay on top of mind with potential customers. By showing ads to users who have previously interacted with their brand, companies can keep their brand in front of these users and encourage them to make a purchase or take another desired action.

What are the Kinds of Retargeting?

There are several types of retargeting that businesses can use, including:

Site Retargeting

This involves targeting users who have visited a specific website or web page with ads related to that site or page.

Search Retargeting

This involves targeting users who have searched for specific keywords with ads related to those keywords. For example, if you had searched for flights to Tokyo, the ad could be particularly for flights to Tokyo.

Email Retargeting

This involves targeting users who have interacted with an email campaign they clicked in their inbox to the content of that campaign.

Social Media Retargeting

This involves targeting users who have interacted with social media posts or ads with ads related to the content of those posts or ads.

Please Remember

Retargeting can be a powerful tool for businesses of all sizes, but it’s essential to use it carefully. If you do it too much, you risk annoying users or appearing too aggressive, and this can actually cause your customers to move away from you. To be effective, retargeting campaigns should be well-targeted, relevant to the user’s interests, and timed appropriately to avoid overwhelming the user with too many ads.

Conclusion

In summary, retargeting is an essential form of online advertising that allows businesses to reach users who have already expressed an interest in their brand. It is highly effective because the customers are already very likely to interact with you–they just need an added push in the form of an ad. By targeting these users with relevant and timely ads, companies can increase their conversion rates, improve their ROI, and build brand awareness.

Are you interested in having a retargeting campaign for your business? Please look no further than Drive Traffic Media. We are a long-time digital marketing agency in Santa Monica that can provide your needs. Contact us today at (949) 800-6990 or (310) 341-3939 to get started.