Did you know that blogs are only second to videos as the most popular type of content in digital marketing? Despite being one of the oldest tricks in the book, blogs continue to be very effective at generating new leads and providing valuable content for your business.
If you haven’t started writing blogs for your website already, then what are you waiting for? Below are five very convincing reasons for you to get moving on your blog-writing journey, as well as tips and tricks recommended by a top SEO company in Los Angeles!
1. Blogs are Valuable and Informational
Blogs make you look more credible and trustworthy to your customers by showing off your experience and expertise, making them more likely to interact with your business. This helps expand your business and reach prospective and loyal customers.
The neat thing about blogs is that they’re incredibly versatile. You can basically write about anything under the sun with a blog—just make sure that it still relates in some way to your business. For example, if you sell exercise equipment, you can write about different forms of exercise, different types of diets, various health problems, physical injuries, and other topics related to exercise. If you write blogs this way, you’ll know that everybody who comes across your website will have something they’ll be interested in.
You can also write different kinds of blogs. You can write instructional blogs (e.g., how-to), informative blogs (e.g., latest news stories), persuasive blogs (e.g., op-eds), and even entertaining blogs (e.g., quizzes). Different types of content work for different types of people, which is why having variety is so important, especially if you want to expand your brand. Again, just make sure that all your blogs are relevant.
2. Blogs Can Drive People Down the Marketing Funnel
Blogs are a pretty great way of incorporating product placements and calls to action. For example, if you’re an eye clinic that specializes in LASIK, your website can have tons of blogs about the benefits of LASIK. In the blogs, you can lead them to a website that provides LASIK consultations (which serendipitously happens to be yours) and encourage them to have a look at your products, thereby helping increase your sales.
It’s pretty easy to add calls to action to your blog. Firstly, you can use sentences like “Contact us to learn more,” “Buy now before supplies last,” or “Sign up for a free newsletter” to encourage them to interact with you. Secondly, you can promote a product here and there throughout the blog—if you’re writing a blog on how to bake macarons, for example, you can recommend baking products and ingredients you sell on the recipe!
Calls to action are a natural progression into the marketing funnel—a reader clicks on your site (awareness) and reads your blog (consideration) before finally looking through your product pages (conversion). Hopefully, the quality of your products and your content will lead to loyalty and advocacy too!
3. Blogs Help You Connect with Your Audience
As a business owner, you must know who your target audience is. They’re your most likely customers, after all! Knowing their demographics (e.g., age, gender) will help you create optimized content just for them and build better relationships between you two. In terms of blogs, knowing your audience means writing content you know they’ll like in a language you know they’ll respond very well to.
For example, if you’re a website that sells baby clothes, obviously, you’re not going to be having blog posts targeted at babies. Babies couldn’t care less about the type of fabric you use for your products. Parents, on the other hand, especially moms, will find that type of information very valuable, and thus you need to market your blog posts specifically to them.
This, then, will help transform your basic website with a sales pitch into a safe space where your customers can access a wealth of useful information. Using the same example, your baby clothes website can not only be a place where parents buy new clothes for their little ones but also read advice for new parents, tips for teething, recommendations for baby foods, and so much more. And that’ll make your brand all the more memorable.
4. Blogs Reach Out to a Wider Audience
Blogs don’t just help you connect with your existing customers, you know! When primed and optimized for search engines, blogs can help you become more discoverable to a wider audience. You can do this by using a variety of keywords and phrases.
As you may and should already know, keyword research involves searching for popular keywords and phrases people search for and adding them to your content. They need to be specific enough that it targets your target audience (e.g., digital marketing agency Los Angeles, nail salons Atlanta) but also not too specific that nobody would ever search for them. You also need to have a considerable list of keywords—they heighten your chances of being discovered by different people!
The more plentiful and diverse your blog posts are, the better your chances of being found. That’s a must if you want to see your business grow!
5. Blogs are the Voice of Your Brand
You must always inject some type of personality into your brand. Do you want your customers to see you as professional or casual? Do you want to be easygoing or passionate? Deciding what identity you want to have is super important because it will help you reach your target audience, connect with your customers, and build your marketing strategies better. It also helps you stand out among the endless sea of other competitors.
Blogs are great for your brand identity because blogs are where you can really showcase your personality. Anybody can offer the same products and services you do. Logos and website designs, while helpful for establishing brand personalities, are just regular images at the end of the day. But blog posts and other types of written content? That’s where you really stand out.
Conclusion
As you can see, all five are pretty good reasons to add blogs to your content marketing strategy. They’re extremely versatile, easy to do, and super effective! Unlike videos or webinars, or e-books that take a lot of time and energy, a blog can be easily written in a few hours, especially if you have a lot of knowledge about the topic you’re writing about.
In addition to that, blogs help your brand be more unique and memorable. They make you stand out from the crowd and entice people to pick you over the others.
Always remember, however, that blog writing, like all other types of content, can take some practice and experimentation to get just right. It’s important to be consistent with your output by updating your blog regularly with interesting and diverse content.
Check the related article here: https://www.drivetrafficmedia.net/why-focus-on-blogging/
