Having your brand on social platforms is no longer something you should be contemplating, it is a necessity in this day and age. With over 3.6 billion people (or 49 percent of the world’s population) using some type of social media, the need for taking your business online is obvious. With so many individuals spending time online, social media marketing can help your Los Angeles business tremendously!
With the number of social networks there are in the world and the continuous modifications that are being made to improve them, it is becoming increasingly beneficial for both small and large businesses alike.
Here are a few ways social media can help boost your brand’s success:
Social Commerce is Growing
With the growing influence social media is having, social commerce is becoming a more prevalent tool for businesses to use in their online strategies. Instagram has a feature such as shoppable posts that allow you to purchase products directly from a post without having to leave the app. With this, you are able to tag up to 5 products in one image post and even more if you post multiple images in one post. Instagram also allows people to shop through the Stories feature and through the explore tab. Pinterest has Buyable Pins that are similar to Instagram Shoppable Posts. Facebook along with Instagram has a “Buy” or “Buy Now” button that allows you to view a catalog of products to purchase from. These features help provide a smooth flow of e-commerce without having to open or go to a new page just to make a transaction.
Social Listening
Marketers who are savvy in their strategies are wise to use social listening. Doing this helps you understand your audience better, getting deeper into the conversations they’re having. Social listening not only pertains to your brand but also your whole industry. Utilizing this strategy can help your brand as a whole by making improved marketing decisions for future campaigns, the messages you want to put out, content, and even partnerships with influencers.
Connections with Your Audience
Customer service through social networks is becoming a common occurrence for brands. Listening and caring for what your audience is saying or having complaints about will shed a more positive light on your business. Quick and genuine responses to these comments on your social media profile will also help as well.
Once you start caring and building that connection with your customers, then the real benefits begin to appear. You should have a hashtag that correlates to your brand; this can encourage users to generate their own content that relates to your brand. User-generated content is some of the best content to post because your audience sees it as authentic, fresh, and can even motivate them to make their own continent with your brand’s products. This, in turn, has a positive effect on your image as that user’s followers are exposed to your product through word of mouth and it’s like a free advertisement from a trusted source.
The Emergence of Video Content
Video content is continuing to emerge as the most shared content on social platforms. Whether it is short or long-form videos, many platforms like Facebook, Instagram, TikTok, and more are incorporating videos to their apps. Youtube is behind only Facebook in terms of users, and they’re mainly video-based. Videos are the most engaged form of content and they are the future of all social platforms. Whether it’s long-form like Youtube or short-form like Instagram stories, utilizing them in your marketing strategies would be smart to start doing.
Whether you are just starting out on social media or if you’ve been using it for a while, the benefits of social media marketing for your Los Angeles business are evident. Remember to pick a platform that will best fit your niche. Whether you are posting content that is rich in photos, videos, or text, there is something that best fits what you’re aiming towards.
