Whether you just made an account or have already been using Instagram for a while, Drive Traffic Media, an SEO company in Los Angeles shares useful tactics to get the most out of the platform. Instagram has grown into one of the largest and most used social media outlets in the world. It has over 1 billion monthly users and 500 million daily users. With millions of users liking, sharing, and posting pictures and videos alike, now is the time to utilize the free tools Instagram has to offer. 

To keep existing followers as well as attract new ones, you need to know what type of content to post and when to post it. Luckily, Instagram has features that allow you to get some insight on what and when that is. 

Below are 5 tips that will help your account

Switch to a Business Account

Making the switch may seem simple to some, but using Instagram’s business account feature is incredibly useful in getting useful metrics for your brand’s progress. You can also put contact information to make it easier for customers to get in touch with you.

Using Instagram’s Analytics Tool

Similar to Facebook, Instagram has its own analytics tool called “Insights.” This device offers valuable metrics regarding your content, user impressions, engagement, demographics, and more. The demographics section is useful as you can see the gender, age, and location of your audience. You can even see what hours of the day they are using the app the most. Knowing when users are active on the app can help you make better decisions on the times you are posting your content. This will save you from posting content when no one is active. Seeing what posts have engagement is also very convenient, as you can see which posts had the most success. From this, you can determine which content is making the most impact for your brand and know what to post in the future. 

Instagram Stories

This feature is found at the top of the news feed and is one of the first things someone sees when they open the app. Instagram Stories only stay posted for 24 hours before they disappear, but you can also save them to use them again for a later date. Utilizing this feature is very valuable because there are many brand-related things you can showcase using Stories. You can do short videos, pictures, Boomerangs, live videos, tag other accounts, and more. Running polls and questions through this feature is valuable in getting engagement from your followers. Using different fonts, colors, and stickers can make a regular story more fun and appealing to the viewer. 

User-Generated Content

Sharing posts that another user has made that relates to your brand is an excellent way of getting new and refreshing content. Those who follow you will enjoy it since it’s from a real person, and it’s unique. Encouraging people to make content for you in exchange for tagging them in your post is easier than you think. Most people also want to increase their following and will jump at any chance to be publicized. This strategy will motivate your audience to generate quality content you can use for your account. 

Hashtags

Make use of hashtags in your posts as it can help people find you if it relates to your niche. Also, having your own unique hashtag that relates specifically to your brand is something to add to your strategy. This original, brand-related tag can increase interaction with your account when more people use it, exposing their followers to your company. 

Using these tips from an SEO company in Los Angeles namely Drive Traffic Media can help your overall presence and engagement on Instagram. Utilizing the tools that Instagram provides for free is a great way to get the most out of the platform when you are building your brand image. Put these tactics to use and you can gain traction faster than you think.