A study conducted by Demand Metrics shows that 90% of all expert marketing companies in Los Angeles use SEO in their marketing campaigns, while 78% of CMOs see customized content as the future of marketing.

Most business owners believe that content should be at the core of their marketing efforts, and they have a reason to do so.

Research-based content marketing is a sustainable way to attract more loyal customers. Even though both large and small businesses can benefit from adopting content marketing best practices, most of us are still struggling to develop successful content marketing strategies.

If you want to improve your content marketing game, check out these research-based content actions.

1. Develop a research-based content marketing plan

For the success of Los Angeles SEO content marketing, an expert plan is essential. Many marketers face challenges at different stages of campaign implementation due to their rough content planning.

Defining goals is a critical step in developing a content marketing strategy.

• Assessing and identifying your resources. Make sure that you have enough budget and writers to complete the task effectively.
• Organize topics and publications in the editing calendar.
• Develop a content distribution plan and organize distribution.
• Determine the type of content you are going to produce. Research shows that 88% of digital marketers say their marketing strategy includes visual blogging. Consider adding educational blogs to your website.
• Analyze your content performance and assess improvements through content reviews.
• Use social media platforms to promote social sharing.
• Assess strategic goals and critical values.

A well-thought-out content production process is another area to focus on. Generating ideas is a collaborative process, so make sure you better handle your workflow and work environment.

Make sure every member of the content team is familiar with their tasks, goals, deadlines, and roles. Adjust workflows about changing goals, priorities, and trends in the field of marketing.

2. Locate the right person

Many marketers target the wrong audience at the beginning of their content marketing journey. As many as 82% of customers have a more positive view of the company after reading custom content.

Target analytics will give you a better understanding of your audience and the more efficient use of your resources.

Audience segmentation is a useful research-based content approach that can be used in your strategy. Audience segmentation means that the target audience members are divided into categories based on specific conditions (such as geographic location, age, gender, education, income, etc.).

Also, you can segment your audience on the bases of their behavior, such as the type of equipment they use, engagement, and buyer journey.

Once you have segment results, you can use this data to customize your content to resonate specifically with your target segment. As a result, you can target only those users who might be interested in your content, improving your relationship with them, and earning their loyalty.

3. Encourage long-term and meaningful relationships

Encouraging long-term, meaningful relationships and creating online communities is especially important in marketing. You can communicate with customers through different media to establish personal connections online.

An email has been the central hub of marketing for nearly 40 years. Even if email marketing proves to be effective, it can be overwhelming. With massive emails for discounts and promotions are sufficient to stay competitive, relevant, and up-to-date.

If you are struggling with email marketing, check out and avoid the most common email marketing failures.

Go beyond email marketing for building customer relationships. Invite connections by hosting face-to-face events. Also, be aware of changes in trends: blend SMS and email marketing. 

Once you have established a connection, focus on winning and maintaining the trust and loyalty of your audience. The challenging part is building your brand reputation and customer loyalty. 

Here are some tips for improving credibility.

• When introducing your product, point out the value before asking for action.
• Be consistent and provide reliable and valuable content over time.
• Personalize your content based on data collected from customers.
• Link your content and build on previous content.

Use online writing tools such as Grammarly and Proessaywriter to check spelling and grammar to get the most out of your content.

4. Set some achievable goals and learn to measure progress

Companies often set higher thresholds and expect their marketing efforts to pay off immediately. If you want to establish achievable goals, consider the size, value, and resources available to your company.

And, expectations will change based on industry, target audience, competitive landscape, and management commitment. After setting reasonable expectations for what can be achieved, it is time to focus on content marketing.

Remember that an expert Los Angeles SEO content marketing is a long-term strategy. The latest research shows that 89% of marketers surveyed claim that content marketing generates higher quality leads than other forms of marketing.

The secret of a successful marketer is a consistent, relevant, and credible story. Another useful tip is to share your company’s success stories, job reports and metrics to prove the results of your content marketing efforts.

Goals will also help measure your performance. After you collect your analytics data, find out what metrics you use to measure progress. The most common metrics related to consumption are downloads, page views, and visits. If you want your business to thrive, it is essential to understand the reality of marketing and implement the latest strategies to improve your content.

Providing a valuable research-based content experience is what sets you apart from many competitors. If you haven’t there yet, rest assured that there is always room for improvement. Make sure you segment and become familiar with your target audience and develop a detailed plan.

Finally, if you have trouble creating content, try to shift your focus to long-term benefits, and build realistic expectations.