A social media marketing strategy is the content you plan to do and hope to achieve on social media. 

It guides you through the process and lets you know if you will be successful or not because every post, reply, like, and comment is useful.

The more specific your strategy, the more effective it will be. Keep your plan simple and easy to achieve.

In this article, we will guide you through the eight-step plan to create your social media marketing plan.

Step 1. Set social media marketing goals that match your business goals

Set the S.M.A.R.T. target

The first step in developing a winning strategy is to determine your goals. Without a goal, you cannot measure success or return on investment (R.O.I.).

Each of your goals should be:

·        specific

·        Measurable

·        Achievable

·        corresponding

·        Time limit

Track meaningful metrics

Vanity indicators like retweets and likes are easy to track, but it’s hard to prove their real value. Instead, focus on goals such as generated leads, web referrals, and conversion rates.

Step 2. Learn all about your audience

Create personas of audience

Knowing who your audience and ideal customers are and what they want to see socially is the key to creating content they like, comment, and share.

Collect real-world data

Do not make assumptions. Think Facebook is a better network for baby boomers than millennials? Well, the data has shown that the number of millennials in the platform still exceeds Boomers.

Social marketing demographics

Los Angeles social media agency analytics can also provide a fortune of valuable information, including who your followers are, where they live, the language they speak, and how they socially interact with your brand.

Step 3. Research competition

Your competitors may be already using social media – which means you can learn from what they are already doing.

Competitive analysis

Through competitive analysis, you can understand who your competitors are and how well they are doing. 

Participate in social listening

Social listening is another way to focus on competition. Focus on this information and use it to evaluate your own goals and plans.

Step 4. Conduct a social media review

Check your current efforts

If you are already using Los Angeles social media agency tools, you will need to take action back and see what you have done until now. Ask yourself the following questions:

·        What works and what doesn’t work?

·        Who is socializing with you?

·        Which networks does your target audience use?

·        How does your social media compare to your competitors?

Once you have collected all of this information in one place, you have a good starting point to plan how to improve your results.

Finding a fraud account

During the review process, you may discover fraudulent accounts that use your company name or product name.

These imposters will be harmful to your business, not to mention catching your followers. Report them. 

Step 5. Set up your account and improve your existing profile. 

When deciding which social channels to use, you also need to define a policy for each network.

Please note that Facebook and Instagram are even beyond the purpose of the email.

Set up (and optimize) your account

Once you decide which networks to focus on, you can create profiles or improve existing ones to keep up with your strategic plan.

• Make sure to fill in all profile fields

• Use keywords that people will use to search for your business

• Use images that are appropriately sized for each network

Step 6. Looking for inspiration

While your brand must be unique, you can still draw inspiration from other, socially-friendly businesses.

Social network success stories

You can usually find these in the business section of the Los Angeles social media agency site.

Award-winning accounts and campaigns

You can also have a look at the winners of the Facebook Awards or The Shorty Awards for examples of their leading brands in social media games.

Your favorite brand on social media.

Who do you follow on social media? What did they do to get people to participate and share their content?

Ask your followers

Consumers can also provide social media inspiration. What do your target customers talk about online? Can you get an idea of ​​their needs and needs? If you have an existing social channel, you can also ask your current fans about their requirements.

Step 7. Create a social media content calendar

Of course, it’s important to share great content, but it’s also essential to develop a plan so that when you share content for maximum impact.

Create a posting plan

Your social media content calendar lists the date and time that you posted the content type on each channel. It’s the perfect place to plan all social media events – from images and links to blog posts and videos.

Drawing content combination

Make sure the calendar reflects mission statement you assign to each social profile so that everything you post can support your business goals

Step 8. Test, evaluate and adjust the strategy

Your social media strategy is an essential document for your business, and you can’t assume that you are entirely correct on your first attempt.

Track your data

In addition to the analysis in each social network (see step 2), you can also use UTM parameters to track how social visitors are moving through your site, so you can see exactly which social posts bring to your site the most traffic.

Re-evaluate, test, do it again

Once this data begins to appear, use it to re-evaluate your strategy periodically. Continuous checking lets you know what works and what doesn’t so that you can optimize your strategy in real-time.

When you update your social strategy, be sure to let everyone on the team know. In this way, they can work together to help your business make the most of your social media account.