PPC ad campaigns for Los Angeles companies are one of those things that you have to learn by doing. Whether you’re running your campaign yourself of you’ve hired an SEO company for those services, there is going to be some degree of trial and error. Your ads are going to have to be refined as you go along if you hope to get the most engagement and the most sales.

However, the reason that lots of companies like to go with an SEO agency is that any of them which you’ll select will likely have extensive experience in this area already. They can help you to avoid some of the growing pains that might seem inevitable to you with a PPC initiative otherwise.

For instance, a Los Angeles SEO company can help you navigate this potential pothole, one of the worst mistakes a business can make in the realm of PPC ads.

Keywords and Ads

It seems obvious which ads and keywords are leading to you getting sales when you run a PPC ad campaign. After all, the analytics tools that you have in place are an easy way to take any guesswork out of it. But what if a situation arises where it’s not your keywords, but the search terms that are getting you the engagement?

You’d think that something like that wouldn’t matter since the result is people clicking on your ads anyway. The potential problem is when there is an enormous keyword to search term discrepancy. The money in your Facebook account, Bing Ads, and Adwords will be bled dry from money that is being spent that will not lead to conversions.

If you or your Los Angeles SEO company looks at your Adwords Search campaign page, you’ll see many more search terms than keywords. It is the keywords that you control and for which you are bidding. The search terms, though, is what you’re paying for and what Google controls.

One of your single keywords could be applicable to hundreds of search terms. What this means is that it’s a mix of your search terms that is resulting in you getting conversions, much more so than your keywords.

Therefore, one of the best SEO services that your Los Angeles agency can provide if they want to save you some money is to lower your search term to keyword discrepancy. This allows you to gain some control over the process, and improve your cost per acquisition.

If it were just your company starting on your own with PPC ads, you wouldn’t know anything about this, and you would have to learn it by yourself. Just imagine what else an SEO company can teach you if you retain their services for this sort of endeavor.