People in Los Angeles love visual content, and that’s something you need to consider if you’re doing SEO for a website or your company’s social media platforms. You need ads that have compelling visuals. You need graphics that have that “wow” factor. You should also be creating videos and featuring them on a YouTube channel. If you don’t have one for your company yet, it’s time to create one.
Of course, once your YouTube channel is up and running, you’ll need to figure out how to attract some subscribers to it. For tips on doing that, read on.
Use a Power Playlist
You know what a regular playlist is, Los Angeles. It’s when you choose your favorite songs to listen to, or your favorite videos to watch.
From an SEO standpoint, a playlist on YouTube amounts to about the same thing. Most playlists on YouTube are organized by topic, and if you created some videos that are going to appeal to your niche, then you’re going to have them on your channel.
Power playlists, however, are organized by outcomes.
Let’s say that your company is a bakery, for instance, and you sell your baked goods out of your store and also ship them through the mail. Your videos are about baking, and in them, you give tips for various recipes. You might have a video titled “How To Make Your Banana Bread Fluffier.”
That’s an outcome, and if you study the way people search for videos on YouTube, you’ll see that they often start looking for something by using words like “how to.” If you title your videos and arrange them in power playlists according to the results that people are trying to achieve, it is likely they will want to come back and subscribe to your channel if they are enthusiastic about baking at home.
Publish Longer Videos
It is conventional wisdom that people want their videos to be short and sweet, Los Angeles. But again looking at YouTube interaction from an SEO standpoint, you might be surprised to see that longer videos get more interaction.
This indicates that people who want to learn about a particular topic are willing to watch longer videos if they are well produced and answer some question the audience has. It’s more likely that people will find and view your longer videos if you optimize the titles with keywords.
YouTube has become increasingly popular, and if you don’t have a channel for your business yet, as a responsible SEO professional, you need to create one. If you need to bring in some help to make the videos, that’s fine, just as long as you start getting some content out there that your niche will appreciate.
