If you or your social media agency are using Instagram to promote your brand, then you know how useful it has the potential to be, Los Angeles. Of all the various social media platforms, Instagram could be said to have an inherent advantage for advertising and making more people aware of your products and services because of its visual orientation. People respond to videos, and pictures as well. That’s why, for any social media post to be considered optimized, it is recommended that you include some visual element to make it more aesthetically appealing. Here are our suggestions for making your Instagram stories more compelling, Los Angeles businesses.

Stay On-Brand with Colors

Have you ever noticed how certain brands have particular colors and even shades of colors with which they are associated? Your company should do that too. But what if you already have a color that represents your business, but it does not come in the Instagram presets?

You can get around this by tapping the pen icon in the upper right-hand corner of the screen. Then, select the text tool or brush. Tap and hold down on a color option at the bottom of the screen, thereby opening the color slider. Then swipe across the color slider and select a custom color of your choice.

Drop-Shadow Effects

By adding drop-shadow effects to your text, it makes it appear more dramatic, Los Angeles. Here’s how you can do it. First, tap the “Aa” icon and write out whatever message you want to appear on that image. Next, touch it again and write out the same letters, but using a different color. Finally, arrange the top layer of text so that it’s slightly off-center from the bottom layer. If you like the effect, you can keep it that way. If not, you can try other color combinations.

Create a Solid Color Background

You may have an Instagram Story that you want to tell where it will be visually striking to use a solid-colored background. Think of it like a canvas on which you can draw or place a text message. To get that solid background, tap the pen icon that you see on the upper right-hand corner of the screen. Select the color that you want. Then tap and hold on the screen for 1-3 seconds until it fills up with that solid color.

If you want a solid color, use the neon brush or marker. If you want a more translucent effect, use the chisel tip brush.

Of the various social media platforms, Instagram might be the most fun to use, Los Angeles. It’s like an art project that benefits your brand. You can accomplish productive things with it if you learn as many of its features as you can, so try these hacks and make your Stories as compelling as possible.