In Los Angeles, companies are spending more time and effort on their email marketing campaigns than ever these days. It stands to reason since this is an effective way to reach out to past and potential customers and let them know all about your services and products. If you want to get the most out of your campaign, it’s helpful to hire a digital marketing agency. They will know all about the best tools to help you, and one of those is MailChimp.

MailChimp is one of the platforms that exists to help you plan out your marketing emails and send them. It has many fine features that make it stand out from the competition, and here are some of the better ones.

Merge Tags

When you get subscribers to sign up for your mailing list, you will create a merge tag for each of them which is like a collection of their data. If your digital marketing agency has a long list of email subscribers to which they want to send messages, they can use these merge tags as a way to personalize each of them with the services and products that each person is most likely to want. That’s a smart strategy, Los Angeles. You have a considerably better chance of making a sale if each email is tailored to the customer.

Advanced Segmentation

This is a feature that allows business owners to reach out to their subscribers with increased personalization of the messages, more so than ever before. Your digital marketing agency can use it to see website movements, purchase history, and other points of interest so that the targeting for each email blast is laser-focused. Rather than taking a much longer time to modify each email, advanced segmentation makes it a relatively simple process. Your digital marketing agency will appreciate that if your email list is several hundred names long, Los Angeles.

With this sort of precise targeting, you will form a more personal connection with your customers. There are even ways of using the MailChimp platform to send out emails at different junctures based on time zone, so your subscribers have a better chance of being awake when the email is sent. With this sort of advanced sales modeling at their fingertips, your digital marketing agency can do more for you than ever before. These features will come in handy, Los Angeles, as you look to conquer your niche.