For the Los Angeles business that wants to grow in a crowded marketplace, it is essential to demystify SEO. You must either hire a creative in-house team who knows how to manage every facet of optimization and content creation or else you need to invest part of your ad budget in a digital marketing agency that can do it for you. Whichever you choose, it’s viral content that is likely to land you the most site views.

Publication of Viral Content

There is no set formula for how to make content go viral, but you should still strive to do so, Los Angeles, since popular content is what brings your company to the attention of the broadest group of potential new customers. Although you can’t say for sure what it is that will make content go viral, there are certain commonalities that most popular content shares.

The Visual Element

The first thing you’ll notice about viral content is that it has lots of visuals. That might be a video, an infographic, or several images. These are all useful to have for SEO purposes anyway, so you should be trying to include them in your social media feeds and within the blogs and articles on your site.

Usefulness

Next, viral content has high utility, meaning that it is useful to people in a practical way. It should teach or show them how to do something: ace that job interview, make that killer recipe for chicken parmesan, or whatever else.

Promotion

Finally, you need to give the content that you hope will go viral an initial push. That means you have to promote it in places like Reddit to start the flood of people looking at it and commenting on it.

There is no overemphasizing what viral content can do to get your company noticed, Los Angeles, and a digital marketing agency will tell you the same thing if you choose to hire one. A single blog post or article that catches fire can make tens of thousands of people aware of your company and products that might have never heard of you before. It’s just the same as if a trendsetter wears an article of clothing from a previously unknown designer. You need to follow the formula and figure out what your niche is most interested in and what is most likely to both captivate and educate.