You know that SEO is the way to get more people to find your business website, Los Angeles, and if you’re working in conjunction with a digital marketing agency, they probably have all sorts of ideas for getting you to rank. If their strategies have proven effective in the past, then there’s no reason not to trust them to implement their campaign. At the same time, though, there are things that you can do as a business owner or promoter that will get the word out about the awesomeness and relevancy of your company.

Appear On As Many Podcasts and Panels As Possible

If you’re the founder or co-founder of your company, or if you had a hand in getting it off the ground, then it’s probably fair to say that you know quite a bit about the niche into which your business fits. While your internet marketing agency is doing things like researching keywords and planning your PPC ad campaign, you can try to land guest hosting duties on as many podcasts and appear on as many relevant panels in Los Angeles as you can.

If you started a bakery, you can go on a panel with other local small business owners and talk about the challenges facing an independent food service provider in an ultra-competitive market. You can go on podcasts and talk about how your passion for your grandmother’s recipes was what led you to take your baking hobby into a professional environment. You can plug your website. You can talk about how your company is reaching out to the local community, and you can mention upcoming street fairs where you have a booth.

Getting the Word Out

The idea is to humanize your company, Los Angeles. SEO is always going to be one of the better ways of getting your website and products noticed, but don’t underestimate how much of a difference it can make to go out and be a cheerleader for your business. You’re getting experience in PR because you’re speaking publicly, and you can become the recognizable face of your brand that way. Presumably, you’ll also be able to vocalize with passion about what your company means to you, and the hopes and plans you have for its future.

You don’t want to restrict your interaction with the community you hope to serve to just SEO and social media. Try to be hands-on, and that means seeking out opportunities for maximum visibility. You’re trying to get the public used to your name, your face, and everything about your company. Soon they’ll know the logo and the products, and hopefully, they’ll respond to your passion for promoting quality goods and services. With your digital marketing agency along for the ride, there’s nothing you can’t accomplish, Los Angeles.