If you have a new company that you’re just getting off the ground, Los Angeles, then you probably have big plans for it, and the same goes for your website. That means you have to know at least a little about SEO, or you need to hire an SEO company to handle it for you. If you’re doing your SEO, you need to know how search engines work, and how you can make your site appear most attractive to them.
How Exactly Do Search Engines Work, Anyway?
Search engines work by doing three things, Los Angeles. First, they crawl, which means they scour the internet looking for content. Next, they index, which is where they organize and store the content found during the crawling. Finally, they rank the content based on what they think a searcher will find most valuable.
How you think content should be prioritized might not be exactly how Google decides to rank it, especially since you’ll want your content to be at the top of the rankings every time. Basic white hat SEO will help you to get to where you want to be with the SERPs, and an internet marketing agency can optimize your site for you if you’re not feeling confident enough to do it yourself.
Can Search Engines Find Your Site?
If you have your site set up and launched, but you’re not showing up anywhere in the search results, it’s going to be understandably upsetting for you. Here are some reasons that might be the case.
Google may have penalized your site for spammy tactics. It might contain some crawler directives which are blocking the search engines. Your site’s navigation might make it difficult for a robot to crawl it effectively. It might not be linked to from any external websites. It could even be that your site is brand-new and hasn’t been crawled yet.
In any of these cases, an internet marketing agency can identify the problem for you. If you have sunk money into various other aspects of your business, this is one that you shouldn’t forget. An SEO company can ensure that your site and ad campaign are making the best use of your resources, Los Angeles. Don’t let all of your hard work in setting up your site be for nothing.
