If you own a company in Los Angeles and you’re wondering what an internet marketing agency might be able to do for you, you’re probably thinking about cost-benefit analysis, or ROI. If you hire an outside agency, then what are you getting for your money, and is it quantifiable? What makes SEO so mysterious for those who aren’t intimately familiar with website design is that you probably know that you need it, but you’re not sure how and why it makes a website stronger. But there’s a way to look at rudimentary SEO that every Los Angeles business owner should be able to understand. Once you grasp this concept, you’ll see the need to establish a working relationship with that internet marketing agency.

Superior Keyword Research

Google is insistent these days that keywords aren’t a vital part of content creation. That may be true, but if you study the websites and social media accounts of your competitors and do some data mining, you should be able to come up with phrases that have an average search volume, but a high click-through rate from your potential customers and site visitors. That’s going to be valuable to you, regardless of how Google frames the debate regarding keywords and their importance. An internet marketing agency will have technical wizards that can decipher the best keywords and use them in a way that will not be offensive to Google. You may not have someone on staff that can say the same.

The Onset Of Voice Search

The onset, or perhaps the onslaught, of voice search is in the midst of taking place. More and more people are using it as part of their daily routines, as Cortana, Alexa, and Siri help them seek out businesses and products. If you want a shot at these potential customers, this is another spot where it is ideal to bring in an internet marketing agency. SEO for this way of search is complicated, and only those who are well-versed in the latest techniques will be able to get your site to where it needs to be. You need to understand how people ask questions, their sentence structure and their intent. It’s unlikely you’ll want to take the time to undertake this laborious task yourself. But it’s precisely this sort of thing that an SEO company knows how to do.

Staying at the forefront of technology is part of what SEO is all about, but many Los Angeles businesses are managing it with the help of the experts. It makes sense to think about ROI, and you should choose an internet marketing agency with care. You’ll want the company that can give you a reasonable timeframe in which they will increase your click-through rates and page views. You won’t find it so mysterious once they lay out a concrete plan of action, and you’ll see quantifiable results when your website ascends the rankings and takes its rightful spot at the top of the page.