E-commerce has become more and more common these days, and no Los Angeles businesses want to miss out. Hiring an internet marketing agency can be helpful. They typically have an entire crew of bloggers, websites designers, and social media experts that will be eager to tackle your campaign. However, if you have decided to do your content marketing in-house, here are a few ideas on how to get started.

Google Can Be An Ally

Let’s imagine for a moment that your company sells home and garden supplies. You can go to Google and type in “top stories home and garden supplies” or “news about home and garden supplies.” If there are any advancements, press releases, or anything else noteworthy happening in your niche, this will inform you of that. It will give you some ideas for blogs and social media posts that are likely to attract attention.

Long-Form Posts

You want to get as many backlinks as possible for SEO. That means that Los Angeles businesses would be well served to write long-form blog posts on your site that contain lots of valuable content. People who find valuable long-form posts are more likely to share them. This is a way to up your backlinks as quickly as possible, so you will begin to be seen as an authority. When you did your Google search, there were suggestions at the bottom of the page based on what you typed. Pay attention to those. They might steer you in directions that will prove beneficial for future posts.

Learn From Your Competitors

You can also just Google “home and garden supplies,” or whatever your niche is, and check out the websites of your competitors. Study their sites and look at what they’re doing right. What do you find compelling? Where do you think there could be improvement? Then, you can use a site like Buzzsumo to analyze their content. You can see what the most recent content they created was, what they’re posting on social media, and on what platforms. You must now try to create content that is better than theirs. You’ll want your in-house team or your SEO company to be working on that constantly. Your content must be superior to theirs if you want more traffic and conversions.

Think of SEO and content marketing as an ongoing project, not something that you can complete and then walk away from it. You need to be refining and creating new content all the time. That is the only way you’ll see the increased sales numbers you desire.