You may have heard recently that optimization of your mobile website is becoming more critical. Why is that? The answer is that people are using their smartphones to browse for services and products more than ever before. Because of that, a person might be introduced to your company via their cell phone, and if your site isn’t user-friendly, you might lose that person as a customer almost immediately. If you’re considering hiring an SEO company, Los Angeles, make sure that they know how to optimize your mobile site.

How Do You Optimize A Mobile Site?

So, what factors should be getting your attention if your task is to optimize a mobile site? The main difference between a mobile website and desktop SEO is that mobile SEO should concentrate more on local search. This is because it is likely that a person is going to use a term like “Italian food near me” or “mechanic near me” as they’re in the car or out walking around. You need to figure out what keywords a person is likely to use as it relates to your niche when they’re on the go. Then, make sure that they’re incorporated in your website.

The other factor that should be getting a lot of your attention is speed. You want your mobile site to be as fast as possible because if it’s slow, people using it are going to have even less patience than they would sitting at home in front of their desktop. They’re trying to find something fast, and if your site can’t provide it almost immediately, they’re going to move on. You can ensure that your website performs quickly by minimizing ad servers. Your redirects should always be updated, and you should use very few images. Cache the aspects of the site you consider the most important and make use of HTML and javascript.

At the same time, make sure that you have a clickable submenu. There should be enough space between lines of text that reading is easy. The button size should be such that a person can press it without any trouble, and your font size should be neither too big nor too small.

If you’ve done all this, then your mobile site should be helpful to your business. With people becoming more mobile as they search the net, you need to compete for your market share. Otherwise, if you’re reliant solely on desktop sales, you’re going to be left behind.