For the business owner, knowing how to develop an advertising strategy that makes the most sense can pose a puzzle. There are so many avenues that you can take and so many places that you can spend your advertising budget. As an SEO company will tell you, though, it’s a mistake to ignore social media as a way of spreading brand awareness. The reason for this is that you can gather user information and deliver relevant advertising based on a person’s interactions with a specific platform. Your job is to use analytics to determine which platforms your target market favors, and then advertise to them in such a way that conversions and sales are likely. It’s not that difficult, and the acquisition costs are low as compared to other ad methods.  

Why Use Social Media?

As a company with a limited ad budget, you want to maximize what you’re getting for your investment. What we’re talking about is ROI, and ideally, you want it as quickly as possible, not six, twelve, or eighteen months down the line. Content marketing can be useful, but it doesn’t happen rapidly. You need to establish backlinks and gain SEO traction. Influencer marketing has its advantages and drawbacks. You might use it and see a sudden jump in sales, but the cost is probably going to be high, and the return is unlikely to be ongoing. Adwords can be a handy tool, but like content marketing, you’ll need to be a little bit patient if you use it. You’ll have to wait while you earn and master brand relevance.

If you use social media advertising, though, you’ll see sales coming from the first day that your website goes live, and they should stay consistent, too. If you have a site that engages in modern e-commerce, bringing in new customers quickly and consistently could not be more important. Even if you don’t see net-positive revenue on the first sales, you can rest assured that it will come. Customer retention and email marketing are likely to pay off with every successive sale. That is why, if you look at the past five years, you’ll see that the amount of money being spent on social media advertising has increased wildly.

More and more businesses are discovering what social media ads can do for them. If you want to see rapid results, this is an avenue that you need to pursue. There’s no reason not to invest in content marketing and dabble in influencer marketing if you have the budget and the opportunity seems worth it. But it makes a lot of sense for social media ads to form the bedrock of your campaign.

If your looking for help with your marketing in Loa Angeles we can help you grow your business online at Drive Traffic Media.