There are some aspects of website building that it seems as though people take for granted sometimes. One of them is your domain name. It seems easy enough: you pick a name, and then, once you find out if it’s available, you go on to design the website and start coming up with content for it. Any SEO company will tell you the same. But you need to think about your URL because if you chose poorly, you’re going to be at a disadvantage before you start moving on to the more complicated steps of the design and optimization process.
Does It Accurately Represent Your Brand?
If your domain name doesn’t match your company name, it’s going to create confusion with your potential customers. You want a memorable brand, and you also want people to be able to find you without any problems when they type your company name into a search engine. If the domain name that exactly matches your company name isn’t available, you need to brainstorm and come up with something that’s for sale which very closely resembles it.
Does Your Brand Name Follow These Rules?
The ideal brand name should be short, concise, and catchy. It’s even better if it’s also inspiring and meaningful. Think about how it sounds. Consider what it looks like when it’s written down or on a computer screen, and if it’s relatable. If there’s a play on words or double meaning, that’s never a bad idea. It will make it easier for your customers to remember it. Come up with a list of options, consult with your network of trusted advisers, and get constructive feedback.
What Comes Up When You Google Your Brand?
When you do a Google search for your brand, what comes up? What’s ranking alongside you? If you’re going to be in there battling it out for supremacy with more powerful companies and brands, you might struggle to rank. Coming up with something that’s unique is the best way around that. The Ad Preview and Diagnostics Tool, from Google, is an excellent way to get an idea of whether your domain idea is a winner or not.
It can be frustrating to select the perfect domain name because it sometimes seems like all the best domains have been snatched already. You’re up to the challenge, though. Remember that without the right domain, you can’t proceed with confidence.
