There are so many different facets of SEO Los Angeles, and it’s hard to know sometimes where you should be directing most of your attention. You may have hired an internet marketing agency to optimize your website, and if you have, then they may want to make wholesale changes to the design. If so, try not to take it personally if you were the one who designed it in the first place. You want something that is intuitive and looks modern, and it may take someone looking at the site with fresh eyes to realize that’s not the case with what you have. Here are some tips to avoid butting heads with your agency as they overhaul your outdated site.
Trust Them
This might be the hardest part of the process: relinquishing some control of what’s happening. Some web designers are sentimental about their work. If that’s you, and your agency is now telling you that ninety percent of the visuals on the site aren’t working, your first urge might be to push back against that. But you hired the agency to make changes that will benefit you, and you have to trust in their expertise. Presumably you vetted them carefully and saw examples of their past success. You have to believe that they can do that with your site, and if you’re a “type A” personality that hates giving up control, you might want to take a deep breath and let it happen. Don’t worry; there’s probably plenty of other tasks for you to micromanage.
Work As A Team
The other thing that you can do is to work in conjunction with your agency as much as possible. You’re part of the same team, so keep that foremost in your mind. Before they get started rehauling the website, many agencies will have you fill out a questionnaire so that they can get some idea of what you want from it. They might ask you about your goals, how you want to stand out from your competitors, and much more. This is the time for you to go into as much detail as possible. You should also provide everything that you can so that the new site can be up and running with no delays. That might include new content, photos, videos, blogs, plugin information, or site credentials. Try to be explicit about what you desire and you have the best chance of getting it.
You want the same thing as your agency, and with that in mind, you should be able to find common ground, even if it means you have to sacrifice some control over the actual nuts and bolts of the project. You want the most modern and optimized website possible, and your agency wants another satisfied customer and a good referral. Both are within your reach if you can work together amicably.
