If you’ve hired an SEO Los Angeles agency, then hopefully they’re up to date on the best white hat techniques for getting you those page rankings. At the very least, they should be familiar with everything on this list, and they should be incorporating these techniques.

If you’re trying to optimize a website, then you’re most likely paying attention to what’s on the pages. In doing so, you may be neglecting the URL. The URL is important for SEO, and you should always be sure that you’ve got a keyword in there, as well as a brief description of the page’s content. You don’t want your URL to be just some random letters and numbers. You want it to entice someone to click on it, especially if it’s on a website that’s not your own.

Next up is keywords that are location-specific. Long-tail keywords are commonly recognized for their usefulness if it’s a low-competition search, but if you’re a business operating out of a specific area, then you should focus on keywords that include that geographic region. That will make you attractive to search engines, as well as people who are looking for products and services in your area.

Pay attention to your loading speed, too. Nothing frustrates users more than pages that load slowly, and Google also uses loading speed as part of its algorithm for site rankings. Everyone wants pages that are colorful and flashy, but you can’t have that if it’s slowing down the page considerably. Try to find a middle ground between these two concerns, but bear in mind that if your site is loading too slowly, most people are just going to give up on it.

The last thing of which you should be aware is your bounce rate, and this one is critical. If people are showing up at your site and immediately leaving, this is a strong indicator for Google that your content is objectionable. You want to do anything to avoid this, and there are several ways to do so. You should be very clear about what is on your site. That way, when people read the description and go there, they’ll be getting just what they were seeking. You should also eliminate pop-ups, and make sure that your content is useful and relevant to your niche.

If you’re mindful of all these things, then you should be optimized, and you should be getting those search engine rankings. With an ad campaign to interest new customers, you’ll have a winning combination for increasing sales.