There are lots of generally accepted practices that can help you with SEO. You probably already know about keyword usage, blogging and posting new articles frequently, maintaining a social media presence, and other white hat tactics that an SEO company Los Angeles can implement to help you rank consistently. In this article, however, we’ll talk about some things not to do when trying to rank highly in search results.
The first mistake that website operators often make is neglecting to use meta tags and title descriptions. Both of these are important for SEO, as search engines look for both when crawling your website. It’s an oversight you can’t afford to make. By having relevant tags for your titles and meta descriptions of your content, you’re going to improve their performance.
Another common blunder is ripping off non-original content. If you’re stealing content from websites and other places and trying to spin it as your own, it’s going to be counterproductive in the long haul. The problem with doing this sort of thing is that search engines usually get wise to it eventually. It’s so much better when you can devise original content. Brainstorm ideas for your niche, and if necessary, hire a staff writer to create regular website content for you.
Next is the inclusion of content that’s not about your keywords. Keywords use is essential, but if they appear in articles or blogs that are off topic and don’t have anything to do with your niche, then search engines are going to pick up on that. Also, the potential customers who came to your site are going to be frustrated and disappointed that you didn’t deliver. Make sure that your content is relevant.
Last is keyword stuffing. Most people know not to do this anymore, but there are still some who will try to get away with it if they can. This is a black hat SEO technique, and it’s not going to win you any friends at Google. It’s also ineffective. Google algorithms have progressed to the point that they can quickly identify keyword stuffing, and there’s no quicker way to get your website downgraded. Practice ethical SEO in all circumstances.
Hopefully, you have some competent staff writers who can create fresh content for your site regularly, and an internet marketing agency that can direct your SEO campaign. With that combination behind you, you should be able to avoid these common mistakes, and your website will be dynamic and comprehensive to your customer base. More sales will be the result.
