Most Los Angeles area businesses are aware these days of the importance of social media in marketing campaigns, and they’re also aware of the importance of  social media being optimized. Optimization of social media accounts means that a company will be driven up the Google rankings, and that means more unique visitors to their website. In examining SEO Los Angeles, there are a number of different facets that can be discussed, and we’ll go over one of them in this article.

One of the most critical things that you can do to optimize your social media accounts is to make sure that the content you’re publishing on Facebook, Twitter, and your other social media platforms is of high quality. This really can’t be overemphasized enough, because Google looks for a specific kind of writing, and if you deviate from that because you’re trying to fit in those all-important keywords, you could be penalized by search engines. The rule when trying to write quality content for a search engine is to write in the same way that you speak. Try to write in a natural style, and avoid the temptation to do keyword-stuffing. Google will notice if you do that, and it will be an impediment to your getting ranked highly.

You want to walk a fine line between optimization and over-optimization…and yes, there is such a thing. Google does have an “over-optimization penalty” with which they’ll hit you if it feels you have crossed that line. My best advise? Write your articles and posts around one specific topic, and use keywords where they fall naturally. If you read back over what you’ve written, and it feels like keyword-stuffed nonsense, you need to go back and try again. Try to be engaging, use a little humor about the topic, and present it in a way that is representative of your brand.

If you’re trying to come up with content for your daily Twitter and Facebook posts, and you’re struggling with the style too much, as a last resort, you might consider bringing in a professional writer who does this sort of thing. They’re out there…social media experts are available for hire. The point is that this is something that you have to get right, so you might find the expenditure of bringing in an expert to be worth it.