It is generally understood that for businesses, your social media accounts are helpful in giving you higher search engine rankings. Those higher rankings then drive more traffic your way, which hopefully will increase your sales numbers. Facebook is one of the most prominent social media platforms, and in this article, we will explore exactly how Facebook helps SEO.

There are many different ways that you can try to optimize Facebook, so that you’re going to be getting the most page activity. One way is by using keywords. Your metadata will be optimized if you use relevant keywords, so this is something that’s critically important.

So, how does it work, exactly? Say that you search for “jams and jellies,” using Google. Most likely, you’re going to get the result of websites that sell those things. However, let’s say that you do that same search in Facebook. Now, you’ll get public posts and links within Facebook that use those keywords. This will attract more of what are known as “relevant users.” Simply put, these are users who are more likely to actively engage with your content. It is “relevant” to them because they were looking for those keywords or phrases, and, once they find the articles where those words are used, they’re likely to spend some time reading what they find. This means that the bounceback rate for your page is going to go down, which then, in turn, will drive the Google ranking for your page higher. You see how that works? Using keywords has indirectly helped to optimize your website.

This is only one example, but you get the picture. Looking at it in this way, you quickly begin to understand just how important it is to know what the right keywords are you should be using in the daily posts you’re making on your Facebook page. If you aren’t sure about what keywords you should be using, you’ll need to do some market research to figure that out, or, alternatively, hire a social media consultant. Once you’ve figured out what those keywords are, incorporate them strategically in your posts. Higher Facebook rankings, and eventually higher sales, are at stake.