If you have a business, then you know that there is no shortage of competition out there, and you might find yourself wondering how you are going to get your website to rank higher in results on Google and other search engines. The answer is content marketing. Bolster your SEO efforts with a great content strategy and enlist the help of professionals.

You Must Create Valuable Content First

If you skip this step, nothing else you do will work. You aren’t creating content for the sake of listening to yourself talk. And you don’t want to throw together shoddy articles or other content with the expectations that those will immediately boost your SEO ranking. It doesn’t work that way.

The cornerstone of content marketing is creating solid content that really offers your potential customers something valuable and helpful. The way to find out exactly what your content should be centered around is to do keyword research and draw from your own knowledge of your industry.

Keyword Research Is a Must

You definitely don’t want to just start writing or producing other kinds of content without having an aim or a goal in mind. You want every single piece of content you produce to have a focus, and the way to establish this focus is to find the exact keywords you want to target. Professional digital marketers know how to look through your website and discover the crucial keywords that you will want to rank for.

For example: if you own a seafood restaurant in Seattle, some of the keywords you might want to place into some of your content might include best seafood restaurants in Seattle, Seattle waterfront restaurants, fresh seafood in Seattle, and fish restaurants in Seattle. By digging even deeper, a digital marketer might discover that you should be producing some content about a specific kind of fish dish or ocean delicacy that you offer. By creating content directly around the key phrases that your customers are searching online for, your marketing dollars will stretch the furthest, and you will be bringing the exact types of customers you want to your website and business.

Market Your Content

Now you’ve arrived to the marketing part of content marketing, and this is where you will need to distribute, share, and build links to your pieces of valuable content. Whether you have a blog, have placed your articles on pages of your website, or created videos on YouTube, you will need to make sure your content gets viewed. You can begin this process by having a marketing agency share your content on all of your social media channels and sending it to your email list, if you have one.

Next, you can hire someone to create infographics and other visual pieces around your pieces of content and then add it to sites like SlideShare and Flickr in order to get more backlinks. Your knowledgeable digital marketer can also embed these infographics and visual pieces right into the article that they supplement. This will give other bloggers or website owners the chance to share them on their website and link to you as the original source. Last, but not least, you can seek out influencers in your industry and ask them to take a look at your content to see what they think. It’s possible they may share it with their audience.

If you are a business owner who is overwhelmed by the task of ranking your website in Google, you may want to seek out the services of a digital marketing agency. The right one can help you create and run effective content marketing campaigns to get you the ranking you want.

Sources:

Must-Have Checklist to Creating Valuable Content,   Contentmarketinginstitute.com

17 Advanced Methods for Promoting Your New Piece of Content,   Kissmetrics.com